2026 BeFe Baby Fair Guide: Dates, Entry Method and COEX Visit Checklist
The 49th BeFe Baby Fair is one of the major baby and parenting fairs held at COEX in Seoul. For visitors, the most important points are not only the dates, but also the mobile QR entry method, the exhibition hall location and the items to prepare before arriving.
Quick answer: when and where is the 2026 BeFe Baby Fair?
The fair is scheduled for April 2 to April 5, 2026, at COEX Hall A. The viewing hours are 10:00 a.m. to 6:00 p.m. each day. Because several baby fairs can be held at COEX during the same season, visitors should check that the event name is the 49th BeFe Baby Fair before making plans.
Why the mobile QR entry matters
According to the visitor guide, BeFe members should sign up or update their membership information, download the BeFe app and log in before entering. The personal QR code inside the app is used at the entrance, so it is better to check the app login and QR screen before leaving home.
This matters especially for parents visiting with children or for families trying to compare many booths in a short time. If the app is not ready at the entrance, the visit can start with unnecessary waiting.
What to prepare before visiting COEX
Make a short list of the booths or categories you want to compare. Visitors usually look at strollers, carriers, feeding items, bedding and other baby products. Prices, package options and event gifts can differ by booth, so it is useful to decide what you actually need before being pulled into every promotion.
Comfort also matters. COEX can become crowded during weekend hours, so comfortable shoes, a light bag and a charged phone are practical basics. If you plan to compare large products such as a stroller or car seat, checking current online prices before the visit can also help you judge whether an event discount is truly attractive.
Best way to use the fair
The fair is most useful when it is treated as a comparison day rather than an impulse-buying day. Check the product in person, ask about delivery and after-service, compare bundled gifts and then decide whether the fair price fits your budget.
In short, the 2026 BeFe Baby Fair is worth visiting if you prepare the entry QR, confirm the schedule and arrive with a clear list. That turns the COEX visit from a crowded walk-through into a practical parenting-shopping checklist.
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